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Case Overview

26 Days Left to Seek Lead Plaintiff
Lead Plaintiff Deadline: Lead Plaintiff Deadline: 03/24/2025
Status: Status: Investigating
Company Name: Company Name: Crocs, Inc.
Court: Court: District of Delaware
Case Number: Case Number: 1:25cv00096
Class Period: Class Period: 11/3/2022 - 10/28/2024
Ticker: Ticker: CROX
Related Attorneys: Lead Attorneys: Thomas W. Elrod
Related Practices: Related Practices: Securities
The law firm of Kirby McInerney LLP announces that a class action lawsuit has been filed in the U.S. District Court for the District of Delaware on behalf of those who acquired Crocs, Inc. (“Crocs” or the “Company”) (NASDAQ:CROX) securities during the period from November 3, 2022, through October 28, 2024 (“the Class Period”). Investors have until March 24, 2025, to apply to the Court to be appointed as lead plaintiff in the lawsuit.

In February 2022, prior to the start of the Class Period, Crocs acquired HEYDUDE, a footwear brand focusing on casual, comfortable, and lightweight footwear. The Company reports HEYDUDE sales in two segments: direct-to-consumer (“DTC”) sales; and wholesale sales. Although HEYDUDE was only acquired by Crocs in mid-February 2022, HEYDUDE accounted for approximately 25% of the Company’s total revenues in 2022.

On April 27, 2024, Croc’s CEO, Andrew Rees, revealed, on the Company’s first quarter 2023 earnings call, that much of HEYDUDE’s revenue growth in 2022 was attributable to efforts to stock the Company’s wholesale partners with HEYDUDE products and was not necessarily indicative of actual downstream retail sales. On this news, the price of Crocs shares declined by $23.46 per share, or approximately 16%, from $147.78 per share on April 26, 2023, to close at $124.32 per share on April 27, 2023.

At a June 7, 2023, industry conference Rees stated that HEYDUDE’s revenue growth was generated, in large part, by the Company’s effort to stock HEYDUDE products with Croc’s major retailers. Additionally, Rees revealed that Crocs had intentionally made significant sales to the Company’s major retail and wholesale partners, rather than gradually increasing third party HEYUDE inventory over several years to reflect actual retail demand for the product. On this news, the price of Crocs shares declined by $4.52 per share, from $121.09 per share on June 7, 2023, to close at $116.57 on June 8, 2023.

Then, on July 27, 2023, Rees disclosed that Croc’s deliberate overstocking accounted for approximately $220 million of HEYDUDE’s $896 million in revenue following the closing of the acquisition. Croc’s then-CFO, Anne Mehlman, announced that Crocs was reducing HEYDUDE’s revenue growth guidance for the fiscal 2023, effectively acknowledging that much of HEYDUDE’s purported growth was based upon the Company’s decision to overstock wholesalers. On this news, the price of Crocs shares declined by $17.50 shares, from $119.80 per share on July 26, 2023, to close at $102.30 per share on July 27, 2023.

Thereafter, on November 2, 2023, Crocs announced its financial results for the third quarter of 2023 and revealed that HEYDUDE’s “wholesale revenues declined 19.4% to $146.5 million following prior year pipeline fill and as our wholesale partners were more cautious on at-once orders.” Crocs further slashed its 2023 HEYDUDE revenue growth guidance from between 14% to 18%, to between only 4% and 6%. In connection with this announcement, Rees admitted that HEYDUDE “inventory was too high” and that the Company “is proactively lowering in-channel inventories” and “working with our strategic accounts to clean up that inventory and putting them in a strong sell-through and a more profitable position.” On this news, the price of Crocs shares declined by $4.62 per share, from $87.41 per share on November 1, 2023, to close at $82.79 per share on November 2, 2023.

Later, on April 16, 2024, Crocs announced its separation form Rick Blackshaw, Executive Vice President and Brand President for HEYDUDE. On this news, the price of Crocs shares declined by $2.68 per share, from $123.36 per share on April 15, 2024, to close at $120.68 on April 16, 2024.

Finally, on October 29, 2024, Crocs reported its financial results for the third quarter of 2024. During the accompanying earnings call, Rees disclosed that HEYDUDE revenues fell below the Company’s expectations and revealed that “HEYDUDE’s recent performance and the current operating environment are signaling it will take longer than we had initially planned for the business to turn the corner.” Rees attributed HEYDUDE’s struggles to “excess inventories in the market” and admitted that “we’ve made good progress, but frankly, not quite all the progress we want to make” in resolving the inventory issue. On this news, the price of Crocs shares declined by $26.47 per share, or approximately 19.2%, from $138.05 per share on October 28, 2024, to close at $111.58 per share on October 29, 2024.

The complaint alleges that defendants, throughout the Class Period, misled investors by concealing the fact that the strong revenue growth exhibited by the Company’s HEYDUDE brand following its acquisition in February 22, was largely driven by a conscious decision on the part of Crocs management to aggressively stock its third-party wholesaler pipeline with HEYDUDE products, regardless of the level of retail demand being experienced by those wholesalers, despite the fact that the Company’s CEO had repeatedly assured investors that Crocs would not “play the game of forcing inventory into wholesalers and getting them overstocked.”

Frequently Asked Questions*

  • A.A class action is a lawsuit in which a large number of people (the “class”) have suffered similar harm from the defendant(s)’ unlawful conduct and the plaintiff(s), also known as the “class representative,” stands in for the entire group of similarly injured persons for the duration of the lawsuit and prosecutes the lawsuit on behalf of the entire class. As such, any result obtained by the class representative in the class action lawsuit applies to all of the members of the class. Class action lawsuits are an efficient legal procedure when it would be impractical or expensive for each similarly harmed individual in the class to file their own lawsuit. Class actions enable shareholders to seek recovery from defendant corporations that have much greater resources without having to bear the financial risk.
  • A.Securities class action lawsuits typically allege that defendant(s), typically corporations that issue publicly-traded securities and their officers, misrepresented or concealed material information, which caused the securities to trade at artificially inflated prices when class members purchased the securities. The class members suffer losses when the previously-concealed information is disclosed, and the price of the securities declines. These actions charge the defendants with violations of the Securities Act of 1933 and/or the anti-fraud provisions of the Securities Exchange Act of 1934.
  • A.A class period is a specified time period during which the injury to the class is alleged to have occurred. In a securities class action, this is the period during which the securities in question traded at artificially inflated prices as a result of the misrepresentations or omissions complained of. The class period proposed in a securities fraud class action may change during the course of the litigation as a result of new evidence obtained or rulings by the court.
  • A.A typical securities class action often takes several years to litigate. The actual time it takes to resolve a specific case varies, depending on the complexity of the case, the issues involved, the procedural stage at which the suit is resolved, and other factors.
  • A.The lead plaintiff is the investor that prosecutes the suit on behalf of the other investors. This plaintiff eventually seeks to be appointed as the class representative of the class. Federal securities laws permit any investor who purchased or acquired the covered securities during the class period to seek appointment as lead plaintiff of a securities class action lawsuit within sixty (60) days of the first press release announcing the first filed securities class action. An individual investor, an institutional investor, or groups of investors can seek to be appointed as lead plaintiff.

    Courts generally appoint as lead plaintiff the movant(s) with the greatest financial interest in the relief sought by the proposed class. The lead plaintiff generally can select a law firm of its choice to litigate the securities class action lawsuit as lead counsel for the class. Courts generally appoint the lead plaintiffs’ chosen law firm as lead counsel.
  • A.If you are interested in seeking lead plaintiff appointment, you can contact Kirby McInerney via email at investigations@kmllp.com or submit a contact form via the firm’s website. Critically, the decision to seek lead plaintiff appointment is time sensitive. Class members have sixty (60) days after a securities fraud class action lawsuit is filed to request the court for appointment as lead plaintiff.
  • A.If you have incurred a substantial loss as a result of purchasing the securities covered by a securities class action, acting as a lead plaintiff provides you an opportunity to take an active role in the litigation of the case and to represent the shareholders in the class. The lead plaintiff must stay apprised of the litigation by overseeing court-appointed lead counsel and remaining informed about the progress of the litigation. If the litigation advances into discovery, the lead plaintiff will be required to participate in discovery and potentially provide documents and testimony relating to the investment in question. You will be able to participate in making critical decisions regarding the litigation, including whether to settle the action and at what amount, and the formula to be used in determining how any settlement proceeds are divided among class members.

    An investor’s ability to share in any potential future recovery is not dependent upon serving as lead plaintiff of the securities class action lawsuit. The lead plaintiff is entitled to receive a pro rata share of any classwide settlement or trial recovery. However, as provided for by the Private Securities Litigation Reform Act of 1995, the court will sometimes compensate the lead plaintiff with an additional monetary award for their time and efforts in overseeing the case.
  • A.Any person who purchased the security at issue during the class period is eligible to participate. The attorneys at Kirby McInerney can quickly investigate the facts and advise you on your potential claim, as a lead plaintiff or a class member. Your rights are the same whether you later sold at a loss or have held some or all of your shares in the hope that the price will recover.
  • A.If you do not want to be lead plaintiff, you do not need to take any action at the outset of the litigation in order to participate in the class action as you may remain an absent class member. In the event that the lawsuit is certified by the court as a class action, all members of the class will receive mailed notice informing them of the steps that they will need to take in order to share in any classwide recovery.
  • A.If you are a member of the class, at the point of a classwide settlement or trial recovery, a court-appointed administrator will mail out notifications to class members relating to your claim and the case status. Because securities class actions often take several years, you should be sure to retain your records so that you can provide documentation of your purchases in the event of a settlement or trial recovery.
  • A.To participate in a securities class action, you generally are not required to continue to hold shares of the company after the class period expires. Your standing to participate in the securities class action is derived from your purchase and/or acquisition of shares during the alleged class period. But your decision to sell or otherwise dispose of securities following the class period may impact your damages. Likewise, selling your securities potentially limits your ability to assert other types of claims, including but not limited to shareholder derivative claims.
  • A.Kirby McInerney litigates its class action cases on a contingency fee basis. This means we only get paid if we win the case at trial or if there is a settlement. The Firm does not receive any form of monetary compensation from a client at the outset of litigation or if the lawsuit is unsuccessful in recovering money for investors. Instead, the Firm’s fees are paid out of the recovery if there is a successful resolution to the case and a settlement or judgment is achieved. Attorneys’ fees may vary based on the size of the recovery, the duration and complexity of the litigation, and other factors. Kirby McInerney also generally advances all out-of-pocket costs and court expenses on behalf of its clients. Attorneys’ fees and expense reimbursement requests are subject to court approval. This system helps ensure that many investors with small losses can easily afford to bring class actions to assert their rights.
  • A.Generally, no. Your out-of-pocket losses usually will be greater than recoverable damages. Recoverable damages are affected by the time you purchased and sold your shares, the price of the stock after the class period, and other individual circumstances. Usually, class members are awarded damages that are proportional to the actual individualized harm they suffered.
  • A.As a small investor, if you purchased securities covered by a securities class action during the class period, your rights may already be protected by other investors with more significant losses who have already filed a securities class action. Kirby McInerney’s attorneys are available if you have any further questions about your rights as an investor.

* These "Frequently Asked Questions" are provided by Kirby McInerney LLP for educational and informational purposes only and is not intended and should not be construed as legal advice.

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