e.l.f. Beauty, Inc.

Case Overview
53 Days Left to Seek Lead Plaintiff
Lead Plaintiff Deadline: | Lead Plaintiff Deadline: 05/05/2025 |
Status: | Status: Investigating |
Company Name: | Company Name: e.l.f. Beauty, Inc. |
Court: | Court: Northern District of California |
Case Number: | Case Number: 4:25cv02316 |
Class Period: | Class Period: 11/01/2023 - 11/19/2024 |
Ticker: | Ticker: ELF |
Related Attorneys: | Lead Attorneys: Thomas W. Elrod |
Related Practices: | Related Practices: Securities |
The law firm of Kirby McInerney LLP announces that a class action lawsuit has been filed in the U.S. District Court for the Northern District of California on behalf of those who acquired e.l.f. Beauty, Inc. (“ELF” or the “Company”) (NYSE:ELF) securities during the period from November 1, 2023, through November 19, 2024 (“the Class Period”). Investors have until May 5, 2025, to apply to the Court to be appointed as lead plaintiff in the lawsuit.
On November 20, 2024, Muddy Waters Research published a report titled e.l.f Beauty, Inc. A Revenue and Inventory Mystery, alleging that ELF had materially overstated revenue over the past three quarters. The report claimed that in Q2 FY24, when ELF management realized its growth narrative was in trouble as its inventory built, ELF began reporting inflated revenue and profits. Furthermore, the report accused the Company of concealing its inventory challenges from investors by falsely attributing its rising inventory levels to supposed changes in its sourcing practices rather than the true cause – insufficient sales. On this news, the price of ELF shares declined by $2.71 per share, from $121.71 per share on November 19, 2024, to close at $119.00 on November 20, 2024.
The complaint alleges that defendants, throughout the Class Period, failed to disclose that: (1) contrary to its representations to investors, the Company was experiencing rising inventory levels as a consequence of flagging sales; (2) ELF falsely attributed the rising inventory levels to, among other things, changes in its sourcing practices; and (3) to maintain investor confidence, ELF reported inflated revenue, profits, and inventory over several quarters.
On November 20, 2024, Muddy Waters Research published a report titled e.l.f Beauty, Inc. A Revenue and Inventory Mystery, alleging that ELF had materially overstated revenue over the past three quarters. The report claimed that in Q2 FY24, when ELF management realized its growth narrative was in trouble as its inventory built, ELF began reporting inflated revenue and profits. Furthermore, the report accused the Company of concealing its inventory challenges from investors by falsely attributing its rising inventory levels to supposed changes in its sourcing practices rather than the true cause – insufficient sales. On this news, the price of ELF shares declined by $2.71 per share, from $121.71 per share on November 19, 2024, to close at $119.00 on November 20, 2024.
The complaint alleges that defendants, throughout the Class Period, failed to disclose that: (1) contrary to its representations to investors, the Company was experiencing rising inventory levels as a consequence of flagging sales; (2) ELF falsely attributed the rising inventory levels to, among other things, changes in its sourcing practices; and (3) to maintain investor confidence, ELF reported inflated revenue, profits, and inventory over several quarters.